As we continue to support local childcare providers improve aspects of their businesses we often see a particular challenge that is a common one that many providers struggle with, or at the other end of the spectrum providers seek out support for a highly specific issue which may only relate to them! This makes our work both interesting and stimulating! However, what is most important is delivering high quality business support that deals with the actual business challenges f

It’s great news that restrictions are lifting and we can see the light at the end of the tunnel! This is the point that all the planning, preparation and development of your business begins to start to paying off and you goal should be to come back stronger and leaner than before, taking in all the experiences and learning that this difficult year has provided for us. We are hearing from some childcare providers that there has been a shift in the intentions of parents with so

Getting closer to your customers is essential to ensure that your business if delivering the very best experiences it can, not only in terms of childcare quality, but also customer service levels and meeting the expectations of parents which can often be more important than you would imagine! Whilst the business is yours to run how you see fit, customer happiness and satisfaction should always be at the forefront of your mind and sometimes we all need to step into their shoes

The use of social media for marketing childcare is an essential part of an overall marketing strategy and one which is preferable for the parents who access your services. …. The question is how effective is it for your setting? Childcare providers like many other businesses use social media to varying degrees with wide ranging success levels and many different approaches. Whilst there is no one right way to develop a social media strategy, there are some key things that will

Whether you are marketing your childcare services now, or are thinking about it, one thing remains a fact, "Ignore marketing and at some point your setting will suffer!" The sector has had a tough 4 months and hopefully all will remain in business but the chances are that some won’t! For some the circumstances will just be too onerous to remain sustainable, but for most getting back to profitable operational levels will be a direct result of your desire to overcome the curren

Are you clear about reopening of your places? As we slowly exit from lockdown parents continue to face uncertainty about their jobs, are not sure when businesses are re-opening or what’s happening with schools and childcare settings, all of which makes for a difficult environment to make decisions about returning to childcare. Last week we looked at having a regular parent contact to try and clarify at least the situation regarding returning to childcare by sending parents we